Monday, June 23, 2008
For a supplement to be a good value, it must be manufactured in a clean, safe environment, formulated with all-natural ingredients that complement each other and be affordable. The list of ingredients on some vitamin and mineral supplement labels could tax your mind, even someone with a PhD in nutrition! The challenge is to distinguish the truth from the marketing hype. In order to understand and distinguish different brands of vitamins and supplements, you must look very carefully at the label. In the past, I have received many calls from clients comparing the price of one of our products to another brand. For example, our Vitamin C with rose hips 1,000 mg. 100 tablets sells for $5.39. The serving size on the label is 1 tablet per serving, so there are 100 servings per bottle. A competitor’s vitamin C 1,000 mg. 100 tablets may cost $4.99, but if you look closely at the label you’ll find the tablets are only 500 mg. with a serving size of 2 tablets per serving. This meets the 1,000 mg label claim, but only has 50 servings compared to our 100 servings. Another example is our Glucosamine Complex 180 capsules for $19.49. If you look on our competitors’ labels of their Glucosamine products, in most cases the only ingredients in those products are Glucosamine and Chondroitin sulfate. Our Glucosamine Complex contains not only Glucosamine and Chondroitin, but several other ingredients related to joint support and inflammation. So many of us at L.A. Lifestyle use our products, and we understand how important it is to maximize a purchase of vitamins or supplements. Our serving sizes are accurate and will not trick the buyer in any way. From now on, whether buying vitamins or just comparing them, read the labels first; the serving size will tell you how much of the product you will get for the price, as well as the actual ingredients of the formula.